Marketing Assistant

Job title: Marketing Assistant
Reporting to: Head of Marketing
Hours of work: 37­.5 hours per week
Annual leave: 20 days plus 8 bank holidays

Organisational Profile

ICS Accounting is a well-established accountancy firm based in Lancaster, providing accounting services to 2,800+ clients via cloud accounting software. The firm offers a high-quality service in Bookkeeping, Accounts, Payroll, VAT Returns and Tax Services, offering a wealth of knowledge and advice. ICS Accounting is located just off the M6 at Junction 34, making it an ideal location for commuting, including from Preston, Blackpool or Kendal.

Duties and Responsibilities

Marketing campaigns and database management

  • Identify companies within different target markets as agreed with the Head of Marketing and perform market research as required
  • Draft new communications as required in conjunction with the Head of Marketing
  • Keep the marketing database up-to-date, importing new data, updating records and performing the necessary checks
  • Co-ordinate welcome packs for new clients and agencies (planning, mail merge and individual letters, printing, checking, signing and packaging)
  • Prepare marketing statistics
  • Electronic and digital filing as required
  • Promote seminars and workshops

Internet and Email Marketing

  • Manage digital marketing, including social media accounts, online directories, website maintenance and blogs
  • Write and produce newsletters
  • Manage email distribution list including new subscriptions, opt-outs and bounce backs
  • Assist in monitoring the market for developments of significance
  • Upload content to the website using the Content Management System
  • Compose emails ensuring the correct formatting is in place
  • Distribute newsletter to contacts and staff
  • Monitor website analytics and report back as required
  • Draft copy for the website
  • Help in developing our internet presence, improving search rankings, developing a social media strategy and improving visibility over time

Literature and stationery

  • Monitor stock levels and in conjunction with the Head of Marketing, liaise with the various suppliers to order stock and manage any amendments
  • Handle deliveries, checking accuracy and quality of goods, coordinate the distribution of materials.
  • Contribute ideas for new campaigns and supporting literature
  • Draft copy and design ideas for new literature in conjunction with the Head of Marketing
  • Liaise with other departmental heads as required
  • Proofreading
  • Collate suitable imagery and create a photographer’s brief where bespoke imagery is required
  • Prepare literature packs as required, primarily for prospect meetings and distribution at events
  • Prepare distribution lists, plan and manage the distribution process as appropriate

Public Relations

  • Help identify and research suitable client and internal stories
  • Prepare agency briefs and/or draft press releases as required
  • Support the Head of Marketing in liaising with Directors, co-ordinating diaries for photo shoots and interviews and source props as required
  • Monitor and record printed and online press coverage for ICS Accounting as well as clients and prospective clients
  • Distribute press items of note to interested parties
  • Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio)

Internal communications

  • Collate internal news stories from ICS Accounting and draft the monthly internal newsletter
  • Prepare marketing statistics and information on new business, referrals, partnerships, events and press releases
  • Work with the Head of Marketing to agree content and check accuracy of the internal newsletter, before distributing to staff
  • Contribute to the ongoing development and monitoring of internal relations and brand management

Marketing audit and strategy

  • Perform market, competitor and internal research as agreed with the Head of Marketing
  • Collate data and prepare marketing statistics throughout the year
  • Contribute ideas and suggest new initiatives or areas of improvement
  • Prepare supporting materials as requested

Marketing processes and standards

  • Comply with marketing standards and follow set processes for routine work
  • Assist with the development of marketing processes over time
  • Contribute ideas for improving marketing standards and processes

Online Opportunities

  • Responding to customer online enquiries by email and over the phone.
  • Input data onto CRM and ensure it is up to date and accurate
  • Maintain relationships with clients through top quality customer service
  • Track new opportunities data and work to meet targets
  • Present regular performance reports for Head of Marketing

Miscellaneous administrative duties

  • Prepare and distribute supporting materials for management and ad-hoc meetings
  • Prepare literature packs and copies of marketing materials and proposals as required
  • Company research as required for Head of Marketing.
  • Liaise with caterers/purchase and prepare lunches for networking, client or internal meetings; ensure meeting rooms are left clean and tidy.

Ad hoc duties as required

The above job description is designed to give an overview of the tasks and responsibilities for this position. The marketing department will evolve and grow over time to meet practice and market demands. The selected individual will be expected to embrace such changes and rise to the challenge of developing their skills over time.­

Required skills

  • Previous experience of working in a marketing capacity
  • Educated to degree level, ideally within a marketing discipline
  • Good writing skills for creating online content & offline press releases
  • Ability to utilise technology within a marketing role such as WordPress, CRM and Email management systems
  • Knowledge of using Facebook, Twitter and LinkedIn for business
  • Ability to manage your workload effectively with a highly organised approach.

Person Specification

  • Proactive and responsive
  • Strong communication skills
  • Working on your own initiative
  • Willingness to learn